Audience and Your Journey

At the end of many business presentations, audience walk away with their own interpretations and messages. People in the audience take their own journeys, and not the journey of the presenter, since the destination is not apparent. Speakers miss the golden opportunity to accomplish the stated objective for each presentation. Why? Most fall into the unfortunate category of “data dump” and fail in clarity of the critical message – the end in sight.

Leader or Manager

Making the distinction between management and leadership is essential to success in any project or business endeavors. You lead people, but manage tools, budgets, machines, time and other related resources. Leadership comes from a sense of security and management from a place of insecurity. If you have the right persons for the positions, they can be led to stretch to unimaginable heights and accomplishments. People follow once the leader gives a clear vision and an understanding of how they fit into this vision.

Managing people implies goals, deadlines, reports and constant monitoring – a fine-tuning and maintenance fit only for machines. All these are time-consuming. You are creating the “I am paid to do what I am asked to do. I am a limited being,” persona.

Specific class exercises and team games can illustrate this distinction, and help make the transition, among training participants, from a people manager to a people leader.

Read my Special Report for details: Are you a leader or a manager?

5 Tips to Being Consultative

Being consultative is crucial to adding value to your business relationships. It has become an imperative in IT consulting business, where outsourcing professionals tend to focus on the deliverable and logistics surrounding it, rather than understanding client goals and needs, and mapping their deliverable to the needs. Most of the misunderstandings and conflicts are caused by people working in a vacuum. Most professionals in IT, Market Research and similar technical areas perceive their jobs as providing data, intelligence or service, and not as providing solutions for business problems or needs. Hence, the need for companies to retain consultants, who wear the hat of problem-solvers, diminishing the role of the technical people.

Learn Consultative Skills Training from MKTinsite.com

Learn Consultative Skills Training from MKTinsite

There is a clear process to being consultative. Practiced diligently, it becomes second nature to us. I speak from experience – as a market research professional who advanced rapidly to the role of a Business Strategist. Here are 5 simple tips that start you on the road to being consultative.
Know…

  • Your client industry
  • Your client goals
  • Your work in the context of client goals, problems and needs
  • Your past success with the client
  • Your value-add

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