Mala Subramaniam's Blog

Mala Subramaniam's Blog

My thoughts about leadership, communications and career development

Client-facing professionals need competitive Intelligence

Competitive intelligence is an imperative for strategic thinking of client-facing professionals Client-facing professionals [CFP’s] can bring in more business if they are perceived as trusted advisors by their clients. How can CFPs inspire trust if they know very little about their client’s market? A key piece of intelligence...

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Trust Your Employees and treat them like Adults

Many organizations claim they are flat. But very few truly are. When most describe flat organizations, they think of an open door policy, everyone sitting in cubicles, being easily approachable etc. However, this does ...

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How to plan your career

Most interviews include the questions: “What is your short term goal (for next 2 years)?” and “What is your long term goal (for next 5 years)?” While most candidates have a prepared answer for this, how many of...

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7 Critical Steps in Market Intelligence

Let’s define Market intelligence first – it is the “aha” moment in the market research process, when you identify the patterns after you have scanned the results from primary research, secondary research, and competitive intelligence. The patterns lead you to some conclusions. Most often in companies, this is a fragmented effort. The primary research...

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Audience and Your Journey

At the end of many business presentations, audience walk away with their own interpretations and messages. People in the audience take their own journeys, and not the journey of the presenter, since the destination is not apparent. Speakers miss the golden opportunity to accomplish the stated objective for each presentation. Why? Most fall into the unfortuna...

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Clients for Life


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