Market Research Firms
Don’t deliver data, deliver insights and create value for your clients
Whether you are a Market Research Firm, CMO, a VP/Director of Marketing, Market Intelligence, Competitive Intelligence, or Market Research, OR in Learning & Development, you will find this training invaluable for maximizing your/your client’s ROI in market research.
Mala Speaks from significant Experience in doing and using Market Research, not from a Training Manual!
I was being interviewed for a consultant’s position in a market research firm. The Senior Project Director asked me: Mala, you have been on the client side for the past 15 years. Why do clients pay very little attention to our recommendations? My answer:
- Your research is excellent. Your PowerPoint presentations impressive.
- Your recommendations may be one-sided – they don’t roll-in secondary research, competitive intelligence and inside intelligence.
- You are not connecting the dots and Telling the Story!
- They are not aligned with client business goals and resources. They probably lack “in-sights.”
He asked me to coach him on my techniques! This started me on my journey to teach market researchers the process of developing and presenting market insights. Consulting Magazine cites an IBM study that found that 80% of business leaders say they’ve made decisions with incomplete or unreliable data. Why? Because they don’t have time to wade through all the research or do not understand what it says or how to use it.
We train using simple matrix and grouping techniques, from primary and secondary market research, competitive intelligence, and value chain analysis to develop insights. Then comes Telling the Story! Focus is on application — research is meaningless if your insights do not invigorate your client’s organizational strategy.
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Contact an executive training consultant today to discuss market research training courses for your organization.
