Marketing Intelligence and Insights
You are not adding value, if your intelligence is not influencing business decisions
Learn to Tell a compelling Story from Mala, who Speaks from Experience, and not from a Training Manual!
TITLE: Marketing Intelligence and Insights
COURSE #: M1
DURATION: 2 Days (Duration can be customized to client’s needs)
Business Marketing Intelligence Training by MKTinsite
Do you know that 80% of business leaders say they’ve made decisions with incomplete or unreliable data [According to Consulting Magazine which cites an IBM study]. Why? Because they don’t have time to wade through all the business intelligence research or do not understand what it says or how to use it. Influencing decision-making is the key to success in Market Research.
Finding the balance between relevancy and information overload
Research does not come in a neat package – information flows like flood waters from primary research, secondary research, competitive intelligence, sales and other sources.
In this course, participants will learn how to integrate data from multiple sources, see the pattern and let the insights dawn on them! They will sit in the driver’s seat [decision-makers] and learn the basics of MKTinsite’s Dynamic Decision-Making model and understand how “shallow” decisions based on limited market information can affect the power of decisions.
Who is it for?
The course is valuable for market research professionals, planners, decision-makers — anyone in the field of marketing. Teaching Approach – Lessons, real-life Examples from Instructor and Students, Case Studies, Q&A and Follow-Up
We’re here to help!
Contact an executive training consultant today to discuss marketing strategies introduction training for you or your organization.
