Marketing Intelligence and Insights

TITLE: Marketing Intelligence and Insights
COURSE #: M1
DURATION: 2 Days (Duration can be customized to client’s needs)

Consulting Magazine cites an IBM study that found that 80% of business leaders say they’ve made decisions with incomplete or unreliable data. Why? Because they don’t have time to wade through all the business intelligence research or do not understand what it says or how to use it.

Influencing decision-making is the key to success in Market Research. Most research lines the shelves of executives – great to know but don’t know how to act on information.

Finding the balance between relevancy and information overload

Research does not come in a neat package – information flows like flood waters from primary research, secondary research, competitive intelligence, sales and other sources. Decision-makers are most likely to be forced into key decisions based on fragmented data or information, and not from intelligence and insights.

In this course, participants will learn the basics of MKTinsite’s Dynamic Decision-Making model and understand how “shallow” decisions based on limited market information can affect the power of decisions.

Who is it for?

The course is valuable for market research professionals, planners, decision-makers — anyone in the field of marketing.

We’re here to help!

Contact an executive training consultant today to discuss marketing strategies introduction training for you or your organization.