Marketing 101

TITLE: Marketing 101
COURSE #: M2
DURATION: 1 Day (Duration can be customized to client’s needs)

A foundational understanding of the multi-faceted field of marketing is important for technical professionals. Many opportunities to expand the field of influence, client relations and career possibility are left untouched without an understanding of marketing.

This training expands the horizons of participants in many ways:

• Defining marketing
• 5-P’s of marketing
• Differences between customer/consumer
• The reality of perception, communication, listening and responding skills
• Basics of a Marketing Plan

A complete course on developing a Strategic Marketing Plan is available, upon request.

Who is it for?

This class is ideal for I.T. staff who often execute sales and marketing projects for the organization, but do not have a fundamental understanding of how these projects are critical to the success of the organization.

We’re here to help!

Contact an executive training consultant today to discuss beginner marketing training for you or your organization.