Marketing 101

Face the Fact: Whatever your job title, You are in Marketing – you do have customers all around you and you do need to satisfy them

Learn the basics of Marketing from Mala, who Speaks from Experience and not from a Text Book

TITLE: Marketing 101
COURSE #: M2
DURATION: 1 Day (Duration can be customized to client’s needs)

Overcome these Myths:

  • I am an IT expert, why do I need to sit through a marketing class
  • I am in Operations and marketing guys know nothing – half the time I don’t get their pie-in-the-sky talks
  • Marketing guys sell, and we have to double up and fulfill the orders

If you knew the basics of customer needs, expectations and moments of Truth, you can apply it in all situations – from team work, job search, career moves, to expanding your influence with executives, clients, vendors and partners.

This training expands the horizons of participants in many ways:

  • Defining marketing
  • 5-P’s of marketing
  • Differences between customer/consumer, and Selling and Marketing
  • Perception, communication, listening and responding skills
  • Basics of a Marketing Plan

A complete course on developing a Strategic Marketing Plan is available, upon request.

Who is it for?

This class is ideal for I.T. staff who often execute sales and marketing projects for the organization, but do not have a fundamental understanding of how these projects are critical to the success of the organization.

Teaching Approach – Lessons, real-life Examples from Instructor and Students, Case Studies, Q&A and Follow-Up

We’re here to help!

Contact an executive training consultant today to discuss beginner marketing training for you or your organization.

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